Fanklub is a new digital platform where bands, DJs and musicians* can communicate with their fans in the best possible way and also generate a stable income. The launch will take place in mid-September. The founders of Fanklub FKM Music GmbH, Andreas Jantsch (Las Vegas Records, Vienna), Arne Thamer and Sebastian Król (Backseat, Hamburg), about their new project: “The three of us are united by our closeness to musicians and bands and the urgent desire to support them in their passion for music and professional marketing. We hope to be able to contribute a part to this with the fan club!”
Transparent, fair, at eye level
After opening their own club for free, fans sign up for a membership for which they pay €1.99 per month – or voluntarily more. 90% of the proceeds go to the bands. Every month. Regardless of whether or not a pandemic is currently ruining the tour.
With their fan club membership, fans get exclusive behind-the-scenes looks at their favorite bands, experience livestreams, and participate in raffles and surveys. Anyone interested in last night’s handwritten setlist?
last night? And which venue should we actually play next time? In addition, you can communicate directly with the band via “Fanpost” – it doesn’t get any closer than that.
More than just a like
The fan club is necessary because the bands get more than just a like back here: Social networks demand a lot from bands, including financial investment. But the fans want to know what’s happening! So let’s turn the tables: In the fan club, every contribution reaches every fan. In the fan club, the bands receive the well-deserved appreciation, also for the work they already do besides the music. And through Fanklub, the bands earn money. Unfortunately, this has not been as easy as it sounds so far. But during the pandemic, a sensitivity has also developed among fans that air and love are not enough to pay for a studio every two years. Basic musical income with fair rules of the game, so to speak!
My club, your club, fan clubThe fan club editorial team will accompany the individual fan clubs with interviews, band presentations, news from the music industry, tutorials, workshops and much more. Always with the aim of providing bands and their fans with the best possible backstage experience. In addition, Fanklub cooperates with various music festivals and also plans its own events.
“We are already excited to see what Fanklub will look like. Because: The idea is super and a platform around music in the best case the desired alternative to Patreon. We can currently imagine very well to be part of the fan club!” – Folkshilfe (Band)
Fanklub is taking part at the panel “Tools for Streaming” on Thursday Sept. 9th together with Yamaha and entrio.hr.