These are the first topics of this years Waves Vienna Conference taking place on October 2nd and 3rd around Yppenplatz in the 16th district of Vienna - very close to the live venues of the festival.
Antisemitism in Music: Awareness, Responsibility, Action
Antisemitism is on the rise across Europe – and the music industry is not immune. From subtle exclusion to open hate, antisemitic attitudes are becoming increasingly visible. This panel addresses how the music sector can recognize these dynamics and take a clear stance. What responsibilities do artists, organizers, and institutions carry? And what concrete actions can be taken to foster solidarity, safety, and inclusion?
Breaking the Silence: Abuse of Power in the Music Industry
Power imbalances and their abuse have always seemed inextricably linked to the music industry. The cases that have come to light in recent years are a renewed wake-up call to urgently address these conditions.
This panel deals with strategies to counteract existing and future abuses of power. With a focus on Austria, best practice examples will be used to discuss where we stand and what we need to change.
Spotlight Distribution: Understanding Music Distribution: Deals, Partners & Platforms
Part of this year's Spolight on Distribution of the Waves Vienna Conference in which we would like to present distribution channels for music productions, but also discuss problems, risks and opportunities.
Get to know the key players in music distribution – from global majors to independent distributors. What types of deals are out there? How do different distributors work? And what sets them apart?
This Pecha Kucha-style panel brings together national and international voices from both physical and digital distribution to give you a rapid, insightful overview of today’s landscape. Whether you're an artist, label, or manager, this session will help you understand how to choose the right partner to get your music out into the world.
This year’s conference spotlight is dedicated to the backbone of the music cosmos: distribution.
Whether physical or digital, music distribution remains the indispensable bridge between artists and their audiences – and understanding it is key to navigating today’s industry. This panel is your gateway into that essential conversation at Waves Vienna 2025.
Career Compass: Strategic Foundations for Going International
Going international takes more than talent—it requires strategy, timing, and the right support network. This panel focuses on the foundational steps artists and their teams need to consider when building an international career. From identifying key markets to preparing for showcases, securing funding, and finding the right partners—get insights from professionals who’ve successfully navigated this path and learn how to map out your own global journey.
Colombia Work Exchange Presentation
Presentation of the Colombia Work Exchange Program, implemented by Waves Vienna with funding from LiveMX and the European Union. We present the program itself, the outcomes and possible next steps.
Feedback Listening Sessions
International professionals give constructive feedback on up-and-coming acts with international potential. To take part in this session you have to apply. Application opened tbc.
Focus on Spain – Inside the Spanish Music Scene
This panel offers a deep dive into the diverse and thrilling Spanish music market and scene. What structures define it, which genres thrive, and which festivals and different regional markets shape the cultural landscape? Following an introductory overview of key players and trends, we will explore the potential for international collaboration—highlighting both opportunities and challenges when working with artists, professionals, and institutions across Spain.
Navigating Visibility: Black Artists in European Music Markets
This panel sheds light on the experiences of Black artists navigating music markets in Europe. From systemic barriers to representation and recognition—what are the realities across countries like the UK, France, and Austria? We’ll discuss challenges, successes, and what structural changes are needed to create a more inclusive and equitable music industry. Hear from artists and professionals shaping the conversation and pushing for visibility and change.
Sounds from the Edge: Music and Identity on the Faroe Islands
The Faroe Islands may be small and remote, but their music scene is bold, unique, and full of creative energy. This session offers a glimpse into the islands’ vibrant musical identity, blending tradition and innovation. We’ll also screen the short film "Always Outnumbered, Never Outgunned" – a raw and intimate portrait of a Faroese band making their mark at The Great Escape 2024.
Sync Smart – How to Collaborate with Music Supervisors as an Indie
Landing a sync deal can be a game changer—but how do you get your music in front of the right people? This panel explores how independent labels, artists, and publishers can effectively collaborate with music supervisors. What assets and metadata are essential? Is a pitch deck needed? How do you approach supervisors the right way? Gain practical insights into expectations, industry standards, and the do’s and don’ts of sync from both sides of the table.
Why Music? – Unlocking the Potential of Sponsorships
Why do major brands choose music as a key sponsorship field? This panel brings together leading voices from the world of sponsorship to explore motivations, strategies, and expectations behind their engagement with music. We’ll discuss how partnerships are built, what brands look for, and how artists and festivals can navigate and benefit from this evolving landscape.
Waves Vienna Conference is co-hosted by Vienna Business Agency and co-programmed by MICA - Music Information Center Austria and Austrian Music Export AME
